About the #PureChoicePledge

We believe good work starts at home. So we’ve created the #PureChoicePledge to raise awareness of the impact our actions can have on our planet and to encourage you to help us make a positive difference. Will you join Pure Choice and make a pledge?

About Pure Choice Partnership

Now more than ever, all of us want to choose products and services that are good for us, but also do good for the Earth. Pure Choice Partnership is an accreditation for products and brands that do just that. When you see our logo on a product, you’ll know it has been independently assessed by specialists to ensure it fulfils sustainability regulations, and that it only contains allergen-friendly ingredients.

Pure Choice Partnership is also a non-profit organisation. All surplus profits are distributed to charities and good causes around the world supporting environmental initiatives.